Betaal Google om lekker hoog in de resultaten te komen
Danny Sullivan:
Having previously declared paid inclusion to be evil, can it really be that Google is doing it now? Yes, though Google’s not been using that name, and it also really didn’t become apparent until last month.
Google Hotel Finder and Google Flight Search were both launched last year. On the surface, they seem like Google’s other “vertical” or topic-focused search engines, such as Google Images, Google News or Google Shopping, which allow you to search for certain specific types of information.
Unlike Google’s other vertical search engines, however, payment seems to have a role in being included in Google Hotel Finder and Google Flight Search. Maybe Google will find your hotel or your flight and list it for “free.” But it seems more likely you’ll appear if you have a paid relationship.
Interessant stuk van Sullivan en weer een (klein) stapje van Google richting evilness. Al die tientallen stapjes maakt een paar grote sprongen. Klachten, onderzoeken en rechtszaken in 3.2.1...

