Hardware dilemma
Kontra op zijn site Counter Notions:
As the proverbial design adage goes, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” Non-geeks, Apple’s primary audience, aren’t interested in what the hardware is, but how the product solves their specific problems. Hence they buy on demonstrable value, rather than on potential of hardware specs.
Interessante post over de spanning tussen concurreren op hardware specificaties en gebruikerservaring.
It has become a routine: rumors and speculations lead up to an Apple event wherein the company introduces products that “fail expectations” but go on to sell out and make huge profits. But why does this happen like clockwork, year after year?
Het grootste deel van de post gaat volgens mij over de perceptie van reviewers en lui die erover tikken (die op hun beurt beperkte invloed hebben op smalle delen van de markt) en hoe snelle innovatie van Android hardware het niet 'makkelijker' maakt. Maar in de conclusie is de boodschap vooral belangrijk voor fabrikanten:
Hardware discipline coupled with constrained SKU count give Apple enormous economies of scale which, in turn, provide depth, reach, staying power, unparalleled gross margins, service excellence and, ultimately, customer loyalty. Counterintuitive as it may seem, rivals may find out that too much hardware “innovation” can actually kill a company. And that is a dilemma.
Categories